Homeward Bound, My Man Awaits

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I have taken an unusual break from blogging, but that is because I have been very very busy. I truly enjoy doing what I do, and applying my organizational and professional skills over long days of meetings with people from all over the entire United States, its territories, and commonwealths. I love public speaking, facilitating meetings, and directing traffic. Seriously… and my boss thinks…
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These Boys Need Boots!

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I had a great day for my birthday yesterday. The weather was perfect, with bright sunny skies and very low humidity.

I began the day with a 10-mile walk with my walking partner. When I arrived home, my spouse had prepared breakfast for me! How sweet!

Then I booted up, mounted my Harley, and rode to…
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How to Interpret Boot Marketing

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Rebel3You have to give credit to the hucksters, or pros in writing advertising and marketing copy. Some of them are very gifted in their writing skills to promote the products they are hired to write about.

We see this stuff all the time. We are constantly bombarded with advertising and marketing hype. It is both a science and an art to write ad copy to attract attention and get someone to buy a product, like boots.

For example, here is copy from a popular boot retailer’s web page about a pair of boots, pictured here:
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Back To School Boots

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CollegebootsI don’t know about you, but I am being bombarded daily from boot retailers promoting “back to school boots.” Well, good for them — get the kids out of sneakers and into real footwear. And if printing the logo of a university on boots will get guys to wear them with their jeans tucked into them, then I’m all for it!

What’s trending now with back-to-school boots?
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Up Your Dehner

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Hmmm… I thought the subject line of this post might attract some interest.

Yep, Saturday was a date with dress instep Dehners that a cop had me break in for him. I shined ’em up and broke the ankles manually (for straight creases at the ankles.)

This is how these boots looked from…
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