You have to give credit to the hucksters, or pros in writing advertising and marketing copy. Some of them are very gifted in their writing skills to promote the products they are hired to write about.
We see this stuff all the time. We are constantly bombarded with advertising and marketing hype. It is both a science and an art to write ad copy to attract attention and get someone to buy a product, like boots.
For example, here is copy from a popular boot retailer’s web page about a pair of boots, pictured here:
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I don’t know about you, but I am being bombarded daily from boot retailers promoting “back to school boots.” Well, good for them — get the kids out of sneakers and into real footwear. And if printing the logo of a university on boots will get guys to wear them with their jeans tucked into them, then I’m all for it!
I take various positions when I ride with a group. Sometimes I lead, sometimes I follow. Sometimes I ride in the middle. 
I blew it… I admit it. I planned well ahead, then let others influence a decision when I was indecisive. Oh well, these things happen to all road captains in a motorcycle club from time to time.
I am, by nature, an optimistic person. I see an 350ml glass with 175ml of water in it, and I think the glass is “pretty full.” Not even half-full, but “more than enough to quench my thirst.”