{"id":16064,"date":"2020-09-04T09:38:14","date_gmt":"2020-09-04T13:38:14","guid":{"rendered":"https:\/\/www.bootedmanblog.com\/?p=16064"},"modified":"2020-09-04T09:39:10","modified_gmt":"2020-09-04T13:39:10","slug":"tecovas-marketing-blunder","status":"publish","type":"post","link":"https:\/\/www.bootedmanblog.com\/?p=16064","title":{"rendered":"Tecovas Marketing Blunder"},"content":{"rendered":"

I like wearing Tecovas cowboy-style boots. They are comfortable and well-made.<\/p>\n

Usually when Tecovas launches a new boot, their savvy marketing people produce and publish appealing photos all over the internet.<\/p>\n

But when the company introduced a chelsea-style of boot recently, I…
\n
\n… said to myself at first, “okay, not my style but good for Tecovas to appeal to another submarket — the younger dudes who do not find cowboy boots to their liking.<\/p>\n

Usually the Tecovas marketing people are good about selecting imagery that matches the style and function of the boot. <\/p>\n

But not with their “Chance” boot — their new Chelsea.<\/p>\n

I posted about that recently<\/a>, and here is yet another image that I found on Facebook. I am commenting as a review, which is within rights so as not to violate their copyright.\"\"This is just wrong. Wrong wrong wrong.<\/p>\n

It is very unsafe to wear smooth leather soled boots while operating a motorcycle.<\/p>\n

While the image technically is not a guy riding a motorcycle while wearing those boots, it implies it when the ad reads, “still knows how to ride.” WRONG!<\/p>\n

Wrong wrong wrong, Tecovas. Your marketing people screwed up.<\/p>\n

Life is short: wear oil-resistant rubber (preferably Vibram) soles when operating any kind of motorcycle. <\/p>\n","protected":false},"excerpt":{"rendered":"

I like wearing Tecovas cowboy-style boots. They are comfortable and well-made. Usually when Tecovas launches a new boot, their savvy marketing people produce and publish appealing photos all over the internet. But when the company introduced a chelsea-style of boot … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-16064","post","type-post","status-publish","format-standard","hentry","category-motorcycle-boots"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bootedmanblog.com\/index.php?rest_route=\/wp\/v2\/posts\/16064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bootedmanblog.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bootedmanblog.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bootedmanblog.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bootedmanblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16064"}],"version-history":[{"count":0,"href":"https:\/\/www.bootedmanblog.com\/index.php?rest_route=\/wp\/v2\/posts\/16064\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bootedmanblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bootedmanblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bootedmanblog.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}